Two thirds of Dutch consumers didn't know that a can is endlessly recyclable according to consumer research conducted by Bonduelle.

Joris Bijdendijk is a renowned Dutch chef at the Michelin-starred RIJKS restaurant, located next to the Amsterdam’s Rijksmuseum.

Consumers, from older users to children can sometimes find traditional tuna cans difficult to use due to the opening performance of conventional ends, resulting in splashes or worse, cuts. Over the last thirty years there have been several innovations across steel packaging and canmaking including lightweighting, different opening methods and coatings. So, the challenge was to improve convenience and ease of use for the consumer in a popular canned product, whilst taking advantage of more sustainable and environmentally friendly design and components.